Services

Anaswara Pilakkoottathil: Digital Marketing Coordinator Services

Marketing that is planned, run and measured in one place.

I'm Anaswara Pilakkoottathil, a digital marketing coordinator. I run the day-to-day work across search, social, content, email and paid ads, keep every channel pointed at the same goals, and report on what the numbers say. Below is exactly what each service covers.

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Search engine optimization (SEO)

SEO helps people find your business on Google without paying for every click. It is slower than ads but builds traffic that keeps growing.

What I do

  • Keyword research based on what your customers actually search for
  • Site audit covering speed, mobile use, broken links and indexing errors
  • On-page fixes: titles, meta descriptions, headings, image text and internal links
  • Local SEO: Google Business Profile, local listings and review requests
  • Link building through outreach, directories and partner mentions
You get: an audit report, a prioritized fix list, a monthly keyword and ranking update.

Search ads (Google Ads / Bing Ads)

Paid search puts your business at the top of results the moment someone searches for what you sell. You pay only when they click, so tracking and budget control matter.

What I do

  • Account setup, campaign structure and keyword targeting, including negative keywords
  • Ad copy writing and testing of headlines and offers
  • Bid and budget management, with weekly adjustments
  • Conversion tracking for calls, forms and purchases
  • Remarketing to visitors who left without acting
You get: live campaigns, a weekly performance note and clear cost per lead or sale.

Social media management

Consistent, useful posting keeps your brand visible and builds trust with the people who follow you. I handle the planning, posting and conversation.

What I do

  • Channel strategy for Instagram, Facebook, LinkedIn, X, YouTube or others that fit your audience
  • Monthly content calendar with captions, hashtags and visuals briefs
  • Scheduling and publishing
  • Replying to comments and messages, and flagging anything urgent
  • Monthly review of reach, engagement and follower growth
You get: an approved calendar each month, posts published on time and a summary report.

Content marketing

Helpful content answers customer questions, supports SEO and gives sales and social something worth sharing.

What I do

  • Content plan tied to your customer questions and business goals
  • Blog posts, guides, case studies and FAQs, written or edited and published
  • Short video and graphic briefs, coordinated with designers or freelancers
  • Refreshing older posts that have lost traffic
  • Repurposing one piece into social posts, emails and short clips
You get: a content schedule, finished pieces and performance notes on what to make next.

Email marketing and automation

Email is the channel you own. It turns first-time visitors into repeat customers with messages sent at the right time.

What I do

  • List setup, sign-up forms and segmentation by interest or behavior
  • Newsletters and promotional campaigns, designed and scheduled
  • Automated flows: welcome series, abandoned cart, follow-up and re-engagement
  • Subject line and send-time testing
  • List cleaning and compliance with unsubscribe and consent rules
You get: working automations, regular campaigns and open, click and revenue reporting.

Website and landing page optimization

Traffic only pays off if visitors take action. I improve the pages where that decision happens.

What I do

  • Review of page layout, copy, forms and calls to action
  • Landing pages built or updated for specific campaigns
  • A/B tests on headlines, buttons and offers
  • Mobile and page speed checks
  • Heatmap and session review to see where people drop off
You get: a list of changes ranked by likely impact, and test results you can act on.

Analytics and reporting

Good decisions need clear numbers. I set up tracking, then turn the data into plain-language reports.

What I do

  • Google Analytics 4 and Tag Manager setup, with goals and events
  • Dashboards that combine website, ad and social data
  • Monthly report covering traffic, leads, cost and return
  • Attribution review: which channels actually bring customers
  • Recommendations for what to stop, keep and scale
You get: a live dashboard and a monthly report with next steps, not just charts.

Influencer and partnership marketing

People trust recommendations from creators and brands they follow. I find fitting partners and manage the work.

What I do

  • Finding and vetting creators by audience, engagement and brand fit
  • Outreach, briefs, contracts and posting schedules
  • Affiliate and referral programs with tracking links
  • Co-marketing with complementary brands
  • Results tracking per partner
You get: a shortlist of partners, managed collaborations and a per-partner results sheet.

Campaign coordination and project management

This is the core of a coordinator's role: making sure every channel, person and deadline works together so a campaign launches on time and on message.

What I do

  • Campaign plans with goals, audience, budget, timeline and owners
  • Briefing and coordinating designers, writers, developers and agencies
  • Approvals, deadlines and launch checklists
  • Budget tracking against spend
  • Post-campaign review with lessons for the next one
You get: one plan, one calendar and one point of contact for everything marketing.

How we work together

  1. Discovery. We agree on goals, audience, budget and what you have running today.
  2. Plan. You get a written plan with channels, timeline and the numbers we will track.
  3. Launch and run. I execute, coordinate the team and adjust weekly.
  4. Report and improve. Monthly results, honest read on what worked, and next actions.

Not sure which services you need?

Tell me your goal and budget. I'll suggest a starting mix in a free 30-minute call.

Email me at you@example.com